Summary
In an unexpected twist of irony, the CEO ofTwitch, the world’s leading live-streaming platform, recently broke the news that his own partner application had been rejected. This incident serves as a vivid reminder of the formidable hurdles that streamers often encounter when striving for theTwitchPartnership Program.
According to Twitch, the platform’s Partner Program is designed for dedicated streamers who are ready to take their streaming journey to the next level after achieving Affiliate status. As a Twitch Partner, Streamers gain access to an array of exclusive benefits, including monetization opportunities like channel subscriptions, Bits, and ad revenue. Moreover, streamers can customize their channel with features like custom emotes, badges, and chat options. Partners also enjoy extended VOD storage, priority support, and eligibility for special promotional opportunities. To qualify for the Twitch Partner Program, applicants must meet specific criteria that highlight their commitment to fostering a positive and engaging streaming community, in accordance withTwitch’s community guidelines.
However, gaining entry into the Twitch Partner Program is no simple task, as highlighted by a recent incident involvingTwitch’s CEO Dan Clancy. Sharing his experience on the social media platform X, Clancy revealed that he, too, had encountered rejection when he secretly applied for Twitch Partner status. He extended words of encouragement to others who had faced similar setbacks, emphasizing his determination to persist and achieve Partnership status in the future. Additionally, he shared a screenshot of Twitch’s response, underlining the importance of consistent viewership. The message noted that channels should maintain an average of around 75 viewers per stream, with this average excluding viewers from hosts, raids, front page features, or embeds.
The community’s reaction to Dan Clancy’s disclosure was largely positive and supportive. For instance, user @MADkurious drew parallels with the concept of “Undercover Boss,” appreciating the CEO’s hands-on approach. Meanwhile, @Johan_Singauser expressed confidence in Clancy’s journey toward Partnership, playfully cheering him on toward getting that coveted purple checkmark. Adding to the outpour of reactions, the prominentcontent creation group OTKhumorously extended an invitation, suggesting Clancy join them to potentially bolster his chances.
While it remains to be seen when Dan Clancy will successfully secure approval for Twitch’s Partner Program, past incidents have seen streamers criticizing the platform for rejecting applications. A notable instance from May saw Twitch streamer Dantes expressing frustration after facing rejection. He drew attention to his impressive 500,000 followers and an average of 4,000 viewers per stream, openly questioning if this wasn’t “enough for Twitch.” He even reached out toTwitch’s rival streaming platform, Kick, expressing a desire to explore opportunities on their service.
